Simply Business
Lead UX & Creative Designer - 2011 - 2014
Insuring small businesses, enabling big dreams. Simply Business is one of the UK's largest business insurance and landlord insurance providers.
Rebrand
There was a desire to move Simply Business away from quite a straight company to something that felt more fun and pleasurable visually.
This included a new logo and brand elements.
Breadcrumbs
Every company I have ever worked with, this is a thing, how do we show the customer where they are in the journey and more importantly give them a feeling of how long they have left.
Go Compare
A white label offering that needed to use our design with zero changes in layout.
Using brand colours and working with their design team we knew what elements and design nods to use to give brand identity and reassurance for customers being handed off to us.
IA layouts
One of the first things I always do is ask for an IA, if there isnt one, I make one, this is so crucial to the way I work and understanding, more importantly, how the product works.
