HSBC
I lead a team of UX designers and researchers to redesign the global responsive websites and products across multiple platforms for one of the worlds largest banks; from briefing, information architecture, to initial concepts and sketches, user testing, through to building detailed working responsive prototypes.
I was hands-on with the research and design, whilst also being responsible for timings, as well as presenting to and liaising/meeting with global stakeholders.
Building top level IA's help to focus on how things are organised for the team.
Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors
A user journey is a series of steps which represent a scenario in which a user might interact with the service / website / product that I am designing