HSBC
![](https://static.wixstatic.com/media/41991d_543a020e346d44c1b5ae785ac17cfe70~mv2_d_1600_2146_s_2.jpg/v1/crop/x_0,y_37,w_1600,h_630/fill/w_876,h_345,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/41991d_543a020e346d44c1b5ae785ac17cfe70~mv2_d_1600_2146_s_2.jpg)
I lead a team of UX designers and researchers to redesign the global responsive websites and products across multiple platforms for one of the worlds largest banks; from briefing, information architecture, to initial concepts and sketches, user testing, through to building detailed working responsive prototypes.
I was hands-on with the research and design, whilst also being responsible for timings, as well as presenting to and liaising/meeting with global stakeholders.
![Top Level IA](https://static.wixstatic.com/media/41991d_89621cef505d4bd5a959231c6e39381c~mv2.jpg/v1/fill/w_980,h_654,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/41991d_89621cef505d4bd5a959231c6e39381c~mv2.jpg)
Building top level IA's help to focus on how things are organised for the team.
![Competitor Analysis](https://static.wixstatic.com/media/41991d_2d20f81c127444f9b648be6ed10d615a~mv2.jpg/v1/fill/w_980,h_654,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/41991d_2d20f81c127444f9b648be6ed10d615a~mv2.jpg)
Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors
![User Journeys](https://static.wixstatic.com/media/41991d_51edc6b1b57e48eb98f76f3b6f90a0c6~mv2.jpg/v1/fill/w_980,h_654,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/41991d_51edc6b1b57e48eb98f76f3b6f90a0c6~mv2.jpg)
A user journey is a series of steps which represent a scenario in which a user might interact with the service / website / product that I am designing