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AVALARA

Global UX Manager 2021 - 2024

Senior UX Designer - 2020 - 2021

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Avalara makes sales tax software that automates tax calculations and
the tax filing process.

 

I joined Avalara in 2020 as a Senior UX designer, as this was my first perm role in nearly 15 years, I took the opportunity to progress my career when a UX manager role became vacant.

 

I very much enjoyed this career progression and found I moved into a player/coach role with ease, helping me manage my team, but also remain hands on with the products I had helped design.

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As a Senior UX Designer at Avalara, I was responsible for enhancing the customer experience of our EMEA products, with a specific focus on European VAT liability.

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My role involved both significant improvements and incremental updates to ensure our products meet the needs of small businesses dealing with VAT complexities across Europe.

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By creating efficient and user-friendly designs for our software products, I implemented innovative UX strategies that have significantly improved customer satisfaction and user engagement.

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I also played a key role in expanding the company's presence in the EMEA region by ensuring our products meet the specific needs and preferences of these markets.

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